Settle Easy, Australia’s leading online end-to-end property conveyancing platform, is excited to announce a significant investment from Scaleup Mediafund. This partnership positions Settle Easy to enhance its brand visibility and extend its innovative services to more Australians, reinforcing its commitment to delivering efficient and affordable conveyancing solutions.
The investment from Scaleup Mediafund, which comprises prominent publishers, broadcasters, and outdoor advertising firms, will allow Settle Easy to leverage advertising and marketing inventory in exchange for equity. This unique media-for-equity model empowers Settle Easy to build its brand while reaching a broader audience, ultimately making property transactions simpler and more accessible.
Sam Almaliki, Co-Founder and CEO of Settle Easy, expressed excitement about the partnership. ‘Since our launch in 2020, we have rapidly expanded to become one of Australia’s fastest and most reliable conveyancing providers.’
‘With Scaleup Mediafund’s investment, we can significantly enhance our brand presence and further extend our services to help more Australians navigate the property market. This investment will solidify our position as the number one provider of settlement services for property buyers and sellers.’
The collaboration with Scaleup Mediafund is expected to propel Settle Easy’s growth strategy, enabling the platform to invest in high-impact marketing initiatives that attract new customers and elevate brand awareness. Settle Easy is committed to using this investment to innovate its services and improve the overall customer experience.
Michael Lamont, Investment Principal at Scaleup Mediafund, emphasised the fund’s focus on supporting ambitious businesses like Settle Easy.
‘Our goal is to provide consumer-facing brands with affordable access to impactful branding and advertising opportunities in exchange for equity. Settle Easy’s vision aligns perfectly with our commitment to helping founders build their brands and accelerate their growth trajectories.’
Since its inception, Scaleup Mediafund backed, by the likes of Newscorp and REA Group, has invested over $45 million in advertising and marketing inventory to support Australia’s start up sector, backing the growth of numerous businesses. As Settle Easy embarks on this exciting chapter, the company looks forward to transforming the property conveyancing landscape in Australia and ensuring that more individuals can experience the ease and efficiency of its services.
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About Settle Easy
Settle Easy makes conveyancing easier, faster and more transparent. As Australia’s leading online conveyancer, Settle Easy is paving the way for the future of online conveyancing by connecting customers with property law experts and technology to make buying or selling property convenient and simple. Launched in 2020, Settle Easy was born of the collective experiences of its founders, who saw an opportunity to improve conveyancing for customers, brokers and agents and provide greater transparency for all involved.
About Scaleup Mediafund
Scaleup Mediafund is Australia’s leading media investor for growth businesses. We provide consumer facing businesses with out-of-home, TV, streamed video, radio, podcast, print and digital advertising using our unique investment model. With Australia’s largest, quality multi-platform audiences and advertising providers in one place, we help early stage businesses drive customer adoption and build a household brand.
Media contact: Doug Hutchinson | 0400 002 404 | doug.hutchinson@settleeasy.com.au
